👀 You don't know who's watching · The Bunker #54

Keep creating consistently; you'll never know who's watching.

This is something quite interesting but also a bit challenging to explain.

One of the most common issues when you start (it can actually happen at any time, but it's more common at the beginning because you understand it better later on) is that, as we all know, imposter syndrome hits hard.

Imposter syndrome isn't just about feeling "I'm not good enough, I don't deserve this," but it also often includes the famous question, "Who am I, and who is watching my content? Who could be interested in what I do?"

By nature, we are all different. It's said that no two brains are the same, which means no two people are identical. Each person is unique, and everyone has a distinctive essence.

We all have something to share, and we all have something to learn from each other. Since we are all different, each of us has something distinctive to offer.

I, too, had the same mindset when I started. We've all questioned at some point, "Who consumes our content?" But there have been certain moments in life that have shown me:

1. You never know who will be watching your content.
2. Your content reaches far more people than you might think.

When we post something, we often focus on the information and the measurable results in numbers.

Seeing that we have 4 likes, 5 likes, we tend to think it's low engagement and that no one is consuming our content.

The reality is that you are only considering those who are liking your content, which has nothing to do with everyone who is consuming your content, or more importantly, with all those who are being influenced by your content.

Some of the biggest clients I've had didn't even follow me, and they all said:

• "I've been keeping an eye on your content."
• "I just saw your video in my feed."
• "I've been watching your content."

The truth is that not only those who interact with your content actually see it. Some people never interact on social media but still pay close attention to everything.

Here's a piece of advice I want to give you: Always create the best content you can. Don't make better or worse posts based on the engagement you receive.

One day, I heard a founder say in a podcast: "When I closed my newsletter because it only had 20 likes, on the day I announced the project's closure, a content creator with over 10 million followers on YouTube reached out to me and said, 'Why did you close it? I loved it; I was very active!'"

They shut down the project just because it had 20 likes, and this content creator didn't like, interact, or do anything; they were just keeping an eye on it and reading the content.

You might have few followers, few visits, and low engagement at the beginning, but you'll never know who's watching your content, and your content is actually consumed by many more people than you think or can see in likes, views, subscribers, etc.

Even my boss once told me “Yeah I knew that, I read it in your Newsletter”. And I didn’t even know he was reading this.

Until next time! 👋🏻

Cheers, Jordi Espinosa.