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Holy crap, wasn’t that cool? Was it? It really is very gratifying when you do a job and they thank you for free (seems like a no-brainer, but since they're already paying for a service, sometimes that's all it takes). Even so, I really appreciate it.
As a result of this message I thought it would be a good idea to give some tips that we usually give in the coaching sessions so that everyone can extract something of value from here. This way, those who cannot afford a consultancy service can get some value and knowledge out of this anyway.
Coaching sessions are very personalised and concrete sessions where people's problems are almost never repeated, they usually come with a generic problem, but the cause of the problem is very unique. After several sessions with different professionals, this is what I usually make most designers understand when they come to me with desperate questions.
I always start with the same question, honestly, what is the level of self-confidence from 1 to 10?. And they usually answer 6, 7, and sometimes 5. When I hear these answers, I automatically ask "why not a 10?", and they all end up answering "I don't know, I'm not ready".
✱ · If you have to take one small value from this reading, it is: Believe, believe, believe. This is the magic formula. You can do anything, but if you don't believe in yourself and what you do, it will be impossible to do anything. If you don't trust, nobody will, that's how it is.
You can do anything, but if you don't believe in yourself and what you do, it will be impossible to do anything. If you don't trust, nobody will.
✱ · Trust in what you do, (even if you don't trust it yet). The important thing is that people notice that you are a person who trusts their judgment and the value they bring. Trust is power.
Trust is power.
✱ · When you are starting out it is very difficult to generate a sense of self-confidence, but over time you get better at it. But it is important that, even if you are not confident enough, you at least appear confident. Just as dogs smell fear, customers smell distrust and doubt.
Just as dogs smell fear, customers smell distrust and doubt.
✱ · With commitment you start, with consistency you finish. Some people ask me how I have achieved X thing, and no matter what they ask me, my answer is always the same. With commitment and consistency, I do what I want. What you have to understand is that things don't work out the first time you try. If you don't get it right the first time, don't give up and keep trying. Last year, out of 180 emails sent, I got 4 responses, 1 rejected and 3 positives.
With commitment you start, with consistency you finish.
✱ · Giving away value for free allowed me to break the trust barrier immediately. Show your expertise in what you do, because you know enough to show the world that you know. Put yourself in the shoes of a customer, these are people who are willing to spend their money to get a solution to their problem to keep making more money. For some of them your answer is the only one that has value, and for many of them if they don't choose correctly where to invest their money, they could go broke.
Spreading valuable content for free has allowed me to break the trust barrier immediately.
✱ · So if you want to close any deal with any client, the first thing you have to do is show them that you have confidence in your solution. It can go wrong, but you have no doubts about what you are going to do, whatever you do, you will do it firmly and confidently. That will transmit confidence and it will be easier for him to give you the money you are asking for.
Show the client that you have confidence in your solution.
01: Believe in yourself.
02: With commitment you start, and with consistency, you finish.
03: Giving away value for free allowed me to break down the trust barrier.
04: Trust in your solution.
Cheers, Jordi Espinosa.